Seltzer Brands

Loose Hard Seltzer juice

Beer is where everything began, but you gotta change with the times. Over the years as consumers tastes began to change and we have adapted to meet them where they want to be. While at The Brewing Projekt I was tasked with creating several lines of seltzers, both alcoholic and THC based. It was my responsibility to have these brands feel unique on their own, but also feel like they naturally fit underneath our brand umbrella.

Responsibilities:

• Conceptualized and developed a whimsical brand from inception, emphasizing a distinctive, playful aesthetic.

• Designed individual labels that possess standalone appeal while upholding brand coherence and consistency.

• Executed packaging designs encompassing labels, cartons for individual flavors, and mix pack cartons, ensuring visual harmony across all product offerings.

• Crafted merchandise designs that seamlessly integrate with the overarching brand identity.

• Produced printed materials including flyers, advertisements, and sales collateral, aligning with brand messaging and visual language.

• Generated compelling social media content to foster audience engagement and promote brand awareness.