Seltzer Brands
diversifying our drink portfolio
Beer is where everything began with The Brewing Projekt, but you gotta change with the times. Over the years as consumers tastes began to change and we have adapted to meet them where they want to be. While at The Brewing Projekt I was tasked with creating several lines of seltzers, both alcoholic and THC based. It was my responsibility to have these brands feel unique on their own, but also feel like they naturally fit underneath our brand umbrella.
Responsibilities:
Conceptualized and developed a whimsical brand from inception, emphasizing a distinctive, playful aesthetic.
Designed individual labels that possess standalone appeal while upholding brand coherence and consistency.
Executed packaging designs encompassing labels, cartons for individual flavors, and mix pack cartons, ensuring visual harmony across all product offerings.
Craft merchandise designs that seamlessly integrate with the overarching brand identity.
Produced printed materials including flyers, advertisements, and sales collateral, aligning with brand messaging and visual language.
Generated compelling social media content to foster audience engagement and promote brand awareness.
Bomb Hard Seltzer
Our first step out in the seltzer space. This design took on many forms during its initial design stages. After lot’s of review, we settled on a direct rough sketch out of the pages of my sketchbook. We really loved how raw and human it felt. A lot of the seltzer’s in the space were very clean designs with a type focus, so doing a really raw hand drawn sketch gave us a unique feel in an already crowded space.
Blast THC Seltzer
Once Delta-9 was legalized it became a mad dash to get a THC seltzer on the shelf. We wanted a design that felt like a hybrid of the hand drawn text focus of Bomb and the illustrated focus of our beer labels. I started as I usually do and sat with my sketchbook and got to work. I had done a beer label before that had a psychedelic feel of a character weaving between reality and a dream world. Using inspiration from that label I created the base sketch of the skull character oozing a dream like universe from within itself. This area left a great space for color, text and the flavors to really stand out.
Blast Soda Variant
THC laws have began to really tighten across the country. A lot of the future of THC labeling and packaging law remains unclear. We thought it would be best to minimize any potential issues by going with a type dominant approach. A lot of the new regulations popping up really have unclear rules on what you can have illustrated on the label, so we decided to take those elements off. The issue with that was that the Blast brand was already so hand drawn, so I decided to go with an illustrated type. We wanted this brand to bridge the gap with Bomb even more so I added a 3D element to the text just like we have on Bomb. It is currently unclear if we want to go this direction with our Seltzer variety of Blast, but we have a great foundation set if we need to go that route.
Fanci Premium Ready to Drink Cocktails
Fanci is our newest ready to drink cocktail brand that is set to begin production soon. We wanted a brand that felt playful and was reminiscent of sitting on the patio of your favorite supper club in the evening. I went with a constellation focussed design that features some classic cocktail tools with an illustration of each cocktail front and center on the can. The stars are going to be printed embossed with an metallic gold ink to make them really sparkle and stand out prominently on the shelf.
