In this section I would like to show you the process that I take when developing a branding project. The first step of the Branding Process is to sit down and have a conversation with the client. We talk about the idea’s they have about their brand, things they don’t like to see in design, colors they may like or not like and any other ideas they have for the project. After this conversation I sit down and begin the sketching stage.
In this stage I sit down and just work through as many ideas as I can. Some ideas aren’t very good and some may be a weak, but it’s important to explore those ideas early so I can move on and find something better to work with. The client usually does not see anything from this stage since there are so many ideas to look at and some concepts that I feel will not go as far as others.
Next is the Brand Direction Presentation. I take my favorite 3-5 concepts from the sketching stage and push them further. I develop a brand personality, color scheme and final logo for each. Here is where the client and I discuss what they like and dislike about the ideas I present. After we talk about our ideas, the client then approves on the concept they would like me to move forward with.
The final stage is the final delivery. Here we work together to reach a finished product based on the approved ideas. This involves continued communication during the branding process to ensure we are always on the same page. I will send my progress on the design for approval, we will talk about what is and isn’t working and finally I will get you your final designs to use!
Billy Goat Cheese is an all natural goat cheese brand. I created two logos as well as two brand directions for this project. The first direction has a high end feel. Gold metallic ink and rich deep colors would be used across their brand. They did not want the high end brand to feel pretentious though, so I chose a playful font along with a cute logo.
The second brand direction has a natural and organic feel. I used earth tone colors along with printmaking textures to give this brand direction a hand made feel. The logo is very casual and fun to help send these messages as well.
An organic feta cheese company, Greek Origins was looking for classic Greek aesthetics with a contemporary look. I took 3 iconic pieces of Greek imagery and made them parts of brand development. The first concept took classic Greek pottery, the second takes a classic pattern and an illustrated statue of Aristaeus, the Greek god of cheese and the final is a pattern based off of beachside homes found along the coast of Greece.